Regional Beers and Cider

bottled-beer

A range of regional beers and a cider label for Marks & Spencer.

Screen shot 2014-08-01 at 1 Aug 2014 - 13.03.49 Screen shot 2014-08-01 at 1 Aug 2014 - 13.08.00

Design visuals and alternatives for the IPA.
Screen shot 2014-08-01 at 1 Aug 2014 - 13.06.05
A typographic supporting device with the IPA letters subtly forming the shape of an elephant.

elephant awkScreen shot 2014-08-01 at 1 Aug 2014 - 14.13.54

The final illustrations for use on the IPA label.

kmurray colourkmurray line

The illustration for the cider label. The black line work was printed in gold and overlaid on to the colour area behind. The illustration was then layered beneath the descriptor text.

colour apple cider label aw

Screen shot 2014-08-01 at 1 Aug 2014 - 13.07.04 Screen shot 2014-08-01 at 1 Aug 2014 - 13.37.12

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