A range of Christmas products for Marks & Spencer with a traditional feel, using the Christmas carol The 12 Days of Christmas to tie the range together.

Christmas mince pies and pudding.

Christmas groceries.

Christmas cakes.

Christmas chilled products.

Christmas mulled wines.

Core and Luxury photographic styling mood boards. Because the range was so broad, the design needed to be flexible enough to incorporate sub-ranges, photography and tiering while remaining a strong, unified identity.

The background illustrations represent the Christmas carol the 12 Days of Christmas, the logo portraying the partridge in a pear tree.