M&S Christmas Packaging

A range of Christmas products for Marks & Spencer with a traditional feel, using the Christmas carol The 12 Days of Christmas to tie the range together.

xmaspiespud

Christmas mince pies and pudding.

xmasteacoffee

Christmas groceries.

xmascakes

Christmas cakes.

xmaschilled

Christmas chilled products.

xmaswine

Christmas mulled wines.

xmasmood

Core and Luxury photographic styling mood boards. Because the range was so broad, the design needed to be flexible enough to incorporate sub-ranges, photography and tiering while remaining a strong, unified identity.

xmaspiesx2

 

xmasillustration

The background illustrations represent the Christmas carol the 12 Days of Christmas, the logo portraying the partridge in a pear tree.

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