Pizza Sauces

wspizzasauce

3 pizza sauce labels for Williams-Sonoma with bold linocut illustrations.

Featured in Mr Cup Graphic Exchange.

Screen shot 2014-06-20 at 20 Jun 2014 - 15.05.39Screen shot 2014-06-20 at 20 Jun 2014 - 15.05.16

 

Screen shot 2014-06-20 at 20 Jun 2014 - 14.52.30    

The design visual from the first presentation. I used images from old seed packets I found in India as placeholders to convey the concept.

Screen shot 2014-06-20 at 20 Jun 2014 - 14.53.31           Screen shot 2014-06-20 at 20 Jun 2014 - 14.53.04

Some alternative concepts proposed, with a circular panel representing pizza along with the product ingredients.

Screen shot 2014-06-20 at 20 Jun 2014 - 14.53.37           Screen shot 2014-06-20 at 20 Jun 2014 - 14.52.36

Some further concepts. A version of the last one was chosen for a subsequent range of Italian tomatoes.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: