Brittles

wsbrittle

A range of 3 brittles for Williams-Sonoma with seals in different metallic colours to differentiate with matching side colours.

Featured on the Dieline, in Communication Arts magazine and in Mr Cup Graphic Exchange.

brittle-single-pack


A range of other solutions was proposed in the early stages, shown below. I liked the idea of a fairground or carnival theme, which felt right for this type of product. The above solution was chosen because of its more elevated, premium feel, reflecting the quality of the product.

Screen Shot 2015-09-18 at 2.21.07 PM

This solution, above, was intended to evoke the idea of a sign swinging outside a candy shop window.

Screen Shot 2015-09-18 at 2.13.23 PM

Screen Shot 2015-09-18 at 2.11.48 PM

Screen Shot 2015-09-18 at 2.22.06 PM

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Screen Shot 2015-09-18 at 2.11.09 PM

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