From a range of Marks & Spencer beers and ales, each of which has a hidden image of something relevant to the beer on the label. This beer was brewed on the site of the old Greenwich Naval Hospital Brewery – symbolised by the logo which incorporates a red cross into an anchor.

The design on the right is an alternative proposed at the first stage of design.

First stage mood board.

Illustrations of compasses for the bottle neck label and tube outer and an illustration for around the base of the tube of ships on the Thames outside the old Royal Naval College in Greenwich, London.