A type-based pizza crust mix concept for Williams-Sonoma with use of colour and typography creating a subtle Italian feel. The type forms the shape of a pizza slice.

     
This is the final printed design which was chosen for it’s more understated feel. I preferred the bolder approach above for it’s playfulness but this solution was felt to be a better fit with the Williams-Sonoma brand.

    
Some alternative designs proposed in the early stages.