Pizza Crust Mix

wspizzacrust2
A type-based pizza crust mix concept for Williams-Sonoma with use of colour and typography creating a subtle Italian feel. The type forms the shape of a pizza slice.

Pizzamix1a     img63c
This is the final printed design which was chosen for it’s more understated feel. I preferred the bolder approach above for it’s playfulness but this solution was felt to be a better fit with the Williams-Sonoma brand.

pizzamix4  pizzamix5  pizzamix3
Some alternative designs proposed in the early stages.

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