Canned Fish

optTinned-Fish-Group

A range of canned fish and seafood products for Marks & Spencer. The brief called for 2 tiers, a core look and an elevated look for the more premium products. The range was extensive with many products of the same fish type so strong colour differentiation was needed.

Featured in Mr Cup Graphic Exchange.

TinnedMackerel

TinnedSardines

TinnedSardinesTS

tinnedtunalid
tinnedtunajar

opttinned-fish-grouppicScreen shot 2014-08-17 at 17 Aug 2014 - 10.03.19  Screen shot 2014-08-17 at 17 Aug 2014 - 10.03.30Screen shot 2014-08-17 at 17 Aug 2014 - 10.03.04

Screen shot 2014-08-17 at 17 Aug 2014 - 10.11.46


Screen shot 2014-08-20 at 20 Aug 2014 - 18.24.24Screen shot 2014-08-20 at 20 Aug 2014 - 18.27.28opttunar1Screen shot 2014-08-20 at 20 Aug 2014 - 18.20.42  Screen shot 2014-08-20 at 20 Aug 2014 - 18.26.50

Some alternative design options presented in the early stages.

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