Queen’s Jubilee Shortbread Tins

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A set of 3 tins to celebrate the Queen’s Diamond Jubilee. The tins depict the Queen’s crown decorated with British icons, a union flag as a street map showing London and British landmarks and a silhouette of the Queen at the time of her coronation.

After an initial mood board exploration phase I showed numerous different designs and, despite the original intention of printing just one tin, these 3 options were decided upon. I was asked to create a colour palette to tie the tins together. I used a combination of drawn and found imagery to convey each concept at the design stage and collaborated with 3 different illustrators to achieve the beautiful final results. The tins sold out very quickly and a number of subsequent print runs were needed to cope with the demand.

Featured in the Guardian Weekend Magazine and in Mr Cup Graphic Exchange.

jubileecrown     Screen shot 2014-01-30 at 30 Jan 2014 - 17.47.29 Screen shot 2014-01-30 at 30 Jan 2014 - 17.48.14

The British icons on the crown tin include Tower Bridge and the Thames, Big Ben, the Tudor roses, the lion and unicorn from the royal coat of arms and that quintessential symbol of Britishness, a cup of tea and a teapot. The images on the right show the initial design stages, using found and drawn images.

jubileesilo      Screen shot 2014-01-30 at 30 Jan 2014 - 17.48.09  Screen shot 2014-01-30 at 30 Jan 2014 - 17.45.39

The Queen’s silhouette tin references cameo engraving and is surrounded by roses symbolising England.

jubileeunion      Screen shot 2014-01-30 at 30 Jan 2014 - 17.47.12  Screen shot 2014-01-30 at 30 Jan 2014 - 17.48.00

This last tin in the set shows London and British landmarks, using the union flag as a street map. The top is centred on The Mall and Buckingham Palace and surrounding area and each of the four sides is dedicated to other parts of England, Scotland, Wales and Northern Ireland. The illustration style references vintage 1950’s illustration styles, popular at the time of the coronation.

Screen shot 2014-01-31 at 31 Jan 2014 - 09.13.35

 

Screen shot 2014-06-12 at 12 Jun 2014 - 16.49.34   Screen shot 2014-06-12 at 12 Jun 2014 - 16.49.08

2 mood boards from the first stage of the project.

Screen shot 2014-01-30 at 30 Jan 2014 - 17.44.14 Screen shot 2014-01-30 at 30 Jan 2014 - 17.43.54 Screen shot 2014-01-30 at 30 Jan 2014 - 17.43.15 Screen shot 2014-01-30 at 30 Jan 2014 - 17.45.55

Some of the initial explorations and alternative design options.

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