Oreo
Oreo Halloween
A fun pack for Halloween containing five different scary cookie designs. The lettering is based on the open cookie showing the coloured creme inside.
Packaging design execution, production.
Holiday tin
A limited edition tin to celebrate the holidays, decorated with cookies as hanging ornaments and the cookie pattern elements as festive snowflakes. The sleeve being removable enhances the tin’s collectability, extending its life.
Packaging design, illustration, production.
Oreo Thins
A design for Oreo Thins which incorporates the cookie into the typography to showcase the product’s key attribute, its thinness.
Packaging design, type design.
Oreo Mystery
A cookie that looks like a regular Oreo but has a new, mystery creme flavour. Consumers are invited to guess the flavour to win a cash prize.
Packaging design.
Oreo out-of-home, social and swag
Extending the Oreo brand presence through advertising and web.
Design, illustration, copy.
Sketchbook
Oreo Halloween
A concept design for Halloween that uses a witch’s shoe buckle and tights to showcase the Halloween cookie and orange creme in a fun, witty way. The packaging is designed so that the pack front works together with the sides when stacked on shelf to extend the witch’s leg and stripy tights.
Concept and design, illustration.
Originally intended to be printed in addition to the Boo! cookie pack and sit alongside it, the client ultimately decided to proceed with just that one design.
Oreo Fudge Covered
A fun concept design which uses the letters to cleverly convey the product form.
Concept and design.
The design the client opted for, below, although a little more functional, was chosen for its appetite appeal. The pack sides work with the front to create a stack of cookies, with gooey fudge oozing over them.
Chosen design
