Your Birth Story
A logo and assets for a birth doula who wanted an identity that felt professional and also approachable, conveying a sense of safety and support.
The B shape in the logo stands for birth and also echoes the profile shape of pregnancy, with the spot in the centre representing the baby and changing colour to convey different stories and people. The logo and its shorthand icon are supported by a series of silhouettes which also contain the B icon.
Visual identity and logo design, packaging, illustration, copy.
The hand cut, block printed feel of the logo and illustrations delivers on the friendliness the client was looking for. The colours and assets provide flexibility but retain cohesion across all the touchpoints.
