McD Tech Labs

When McDonald’s acquired a voice AI system for use in drive through fast-food ordering, it needed a logo that differentiated this new side of the business but had a clear link back to McDonald’s.

This logo references waves: brain waves, representing innovation, and sound waves as a nod to voice recognition, and is directly informed by the Golden Arches. The thick and thin quality of the wave in turn informs a series of icons and other communications, creating a strong visual language and identity.

Visual identity and logo design and execution.