Williams-Sonoma packaging
Ice cream sauces
A simple, engaging design for ice cream sauces with a graphic image of sauce running down the label over the type, almost making you want to lick the jar. A spot gloss varnish was used over the sauce image, contrasting with the matte label stock to enhance the glossy sauce idea. This design had an immediate impact on sales and drove the summer ice cream feature launch.
Packaging design, illustration. Featured on The Dieline.
Italian cheese knives
A set of olive-handled Italian cheese knives, each of which is designed to be used with a different type of cheese, from soft or crumbly to hard cheese.
Packaging design, illustration (except the woodcut cheese on the reverse), copy and typography. Featured in Communication Arts magazine.
Ice cream sandwich cookies
A design which exploits the pack shape in a fun way to showcase the way the product is used.
Packaging design.
Pizza sauces
Three pizza sauce labels with bold linocut illustrations by Chris Wormell.
Packaging design.
Italian tomatoes
A range of authentic Italian tomatoes with beautiful woodcut illustrations by John Spencer of the different tomato varieties behind the type on the labels.
Packaging design. Featured in Communication Arts magazine.
Pizza crust mix
An eye-catching typographic solution for a pizza base mix that suggests a slice of pizza.
Packaging design, typography, illustration, copy.
Pumpkin seed brittle
A collectible, embossed tin to celebrate autumn with expressive typography and illustration.
Packaging design, typography, illustration.
Chipotle spice rub
A design for a spicy rub, one of a range of summer barbecue rubs and sauces, which communicates the product’s smoky heat with fiery chilli flames.
Packaging design, illustration, copy.
Autumn cupcake stencils
A design for a set of autumn cupcake stencils which evokes the season through colourful textured illustrations of fall leaves.
Packaging design, illustration.
Chocolate popcorn
A chocolate covered popcorn design for the holiday season. Part of a large range of seasonal candy products, it has a colour palette that ties into the rest of the range and typography with a festive, carnival feel that mirrors the product.
Packaging design, typography, copy. Featured in Communication Arts magazine.
With other holiday products in the range (not my design)